Peapod Creates Virtual Grocery Aisles at Canton Junction
Peapod, the leading online grocer, launched virtual stores in Massachusetts featuring billboards of larger-than-life grocery aisles on train platforms. Commuters with iPhones, iPads or Android phones simply scan a QR code on the billboards to download a free PeapodMobile app and start shopping on the spot by scanning bar codes of the products displayed in the “aisles.”
The billboards were installed at the Canton Junction train station last week.
“Getting your groceries on the way home from work just got a whole new meaning,” said Mike Brennan, COO, Peapod. “With schedules that are more demanding than ever and people spending 200+ hours a year in transit+, our hope is that consumers will take advantage of our virtual stores and mobile app while they’re on the go and enjoy the time saved when they’re at home.”