Boston Bruins star Tyler Seguin will continue to run on Dunkin’. Canton-based Dunkin’ Donuts, announced a renewed sponsorship deal with Seguin in which he will continue to serve as a spokesperson for the brand through September 2012.
To celebrate the renewed partnership and Valentine’s Day, Dunkin’ Donuts will host a Romance/ Bromance meet and greet lunch with Seguin on Monday, February 13. Male and female fans can show their love for #19 by entering for a chance to win The Romance & Bromance Tyler Seguin Sweepstakes by clicking on the ”Tyler Seguin Sweeps” tab on the Dunkin’ Donuts Facebook page through February 9.
Six lucky fans will win lunch with Tyler Seguin for themselves and a friend, a $19 Dunkin’ Donuts card and Boston Bruins gear. The sweepstakes are open to Massachusetts and New Hampshire residents, 18 years of age or older. Official rules are available on the sweepstakes Facebook tab.
“Dunkin’ Donuts fueled me through last year’s season, and I’m thrilled that we’ll continue to work together in 2012,” said Seguin. “I particularly enjoyed the community involvement through my work with Dunkin’ Donuts last year and look forward to meeting even more Bruins and Dunkin’ fans through the partnership.”
As part of the agreement, Seguin will appear in radio commercials to help promote campaigns such as “What Are You Drinkin’?” and “Caught Cold,” the company’s iced coffee marketing campaign. He will also be featured in Dunkin’ Donuts’ social media campaigns in 2012, conducting Facebook chats with fans and promoting the local Boston-area Twitter handle, @DunkinBoston. Seguin will also promote Dunkin’ Donuts Turbo Shot® coffee to provide an extra boost to fans and pro hockey stars alike.
“Dunkin’ Donuts is thrilled to continue its partnership with another Boston All-Star–Tyler Seguin,” said Michael Mahon, Senior Manager of Field Marketing for Dunkin’ Donuts in Boston. “Whether we are having our Twitter followers guess where Tyler is around Boston or hosting a pre-Valentine’s Day lunch, we are offering fans a special opportunity to get to know the All-Star player off the ice.”
In 2011, Seguin participated in “Caught Cold” giveaways, helped kick off the 2011-2012 Dunkin’ Donuts KidZone program by surprising a youth organization in Dorchester with Bruins tickets, and assisted Dunkin’ Donuts franchisees in presenting food donations to the New Hampshire Food Bank.
For additional details or upcoming giveaways, follow @DunkinBoston on Twitter or “like” Dunkin’ Donuts on Facebook. Dunkin' Donuts has been a sponsor of the Boston Bruins for more than 20 years.
-Press release by Dunkin' Donuts.