Business & Tech

Canton-Based Baskin' Robbins Partners with Kraft to Fight Hunger

Kraft Foods Will Donate One Meal for Every Scoop of Trick-OREO-Treat Purchased October 1 – October 31, 2011 Up to 575,000 Meals.

the world’s largest chain of ice cream specialty shops, is supporting Kraft Foods in its mission to donate 25 million meals to Feeding America®. During the month of October, for every scoop of Baskin-Robbins’ October Flavor of the Month “Trick-OREO-Treat” ice cream sold, one meal will be donated to Feeding America. Scoops of this limited time only Halloween flavor,  featuring Vanilla ice cream packed with Halloween OREO® cookies, BABY RUTH® and Butterfinger® candy pieces, will support Kraft Foods HUDDLE TO FIGHT HUNGER, a call to action encouraging families, retailers, communities and employees to help provide meals to those in need throughout the country.

Trick-OREO-Treat ice cream is chock full of AMERICA’S FAVORITE COOKIE® and Halloween candies creating the ultimate Halloween treat which includes:

  • Vanilla ice cream base, made with fresh cream and real vanilla.
  • Halloween OREO® Cookies- As AMERICA’S FAVORITE COOKIE®, OREO® has been a part of memorable family moments for nearly 100 years.
  • BABY RUTH®- Introduced in the early 1920s, BABY RUTH® is a leading confectionery brand that satisfies your desire for a hearty candy bar with great American taste.
  • Butterfinger®- Even after all these years, this delicious crispy crunchy, peanut-buttery candy will still make you say "Nobody's Gonna Lay A Finger On My BUTTERFINGER®."

In addition, The Dunkin’ Donuts & Baskin-Robbins Community Foundation is making a donation of 500,000 meals to Feeding America. The partnership between The Dunkin’ Donuts &Baskin-Robbins Community Foundation, which serves the basic needs of local communities through food for the hungry, safety and children’s health, and Kraft Foods, which is serving local communities by building local community support in the fight against hunger, is a great match.

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“Fighting hunger and helping those is need is important to Baskin-Robbins,” said Brian O’Mara, Vice President of Marketing of Baskin-Robbins.”  “We are honored to help support the Kraft Foods HUDDLE TO FIGHT HUNGER through the sales of Trick-OREO-Treat. Each month we strive to create flavors that we know consumers will love – and the October Flavor of the month is Halloween inspired flavor and loaded with candies and cookies that will not only please our consumers but will generate donations to help Kraft Foods reach its goal of donating 25 million meals for Feeding America.”

“Many Americans are faced with the challenge of putting food on the table, especially during the holiday season,” said Greg Board, Director of National Accounts of Kraft Foods.  “We are thankful to have Baskin-Robbins as a partner in the HUDDLE TO FIGHT HUNGER program to help Kraft Foods reach its goal of donating 25 million meals to Feeding America this year.”

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Baskin-Robbins is offering Trick-OREO- Treat ice cream nationwide, for a limited time only, and is available by the scoop – in a cup or cone – or as a Baskin-Robbins classic sundae. The flavor is also available in hand-packed pints, quarts and half-gallons so ice cream lovers can bring Trick-OREO-Treat home to enjoy with family and friends or create their own specialty ice cream desserts.

**The monetary equivalent of meals will be donated. $.14 equals one meal secured by Feeding America® on behalf of local food banks.  For complete details please visit http://www.facebook.com/KraftFightHunger

BABY RUTH® and BUTTERFINGER ® are registered trademarks owned by the Societé des Produits Nestle S.A. Vevey, Switzerland.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive.  As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors.  Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms.  For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org.  Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

-Baskin' Robbins contributed this press release.


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