That's why his family selected the former Starbucks location in the Walgreens Plaza on Route 138 for their new frozen yogurt place, iCraze 2 Frozen Yogurt, which opened for business Oct. 19.
Tran, a 40-year-old Randolph resident and an environmental engineer, is manager the Stoughton location. His sister, Samantha Pham, is the owner. Tran said several members of his family are involved in the business.
"Stoughton has a lot of going on," said Tran. "There are nice, affordable homes here. The schools are good. You're in the middle of two colleges with Stonehill in Easton and Curry in Milton. This is a very popular place."
Tran said his family looked around for a location in the area. Their first store is located in Shrewsbury.
When they looked at the former Starbucks location in Stoughton, it turned out to be a perfect fit for what they were looking for.
"There is a lot of foot traffic," said Tran. "You have McDonald's and Dunkin' Donuts."
iCraze Frozen Yogurt is a self-serve operation, from picking the flavors that range from mango, pomegranate, peanut butter (Tran's favorite), strawberry, coconut, original, chocolate, vanilla, cookies & cream, pistachio, watermelon and taro root, which is like a sweet potato.
There are 12 flavors that are going to rotate on the menu and include are a variety toppings. The cost is 44 cents an ounce. If you get to 12 ounces, it's free, according their flier.
Tran's sister had worked for Orange Julius and Dairy Queen.
"She decided to expanded into frozen yogurt," said Tran. "Ice cream started to slow down. People thought it was too fattening."