This post was contributed by a community member. The views expressed here are the author's own.

Schools

The Essentials of Social Networking with Judy Parisella

Social Networking is an increasingly hot topic impacting world politics (witness the Arab Spring), the field of marketing, and in the world of employment. Over 60% of marketing professionals utilize its potential and more and more employers trawl LinkedIn and other sites for "passive" candidates. Despite these facts, most professionals still aren't sure how best to use the power of social networking to advance their job search or to mobilize people for a cause.

Judy Parisella, our first Essentials Series speaker, is a bona fide expert on using all forms of social networking, including LinkedIn, Facebook, Twitter and YouTube, to create powerful brands, develop a following of target customers and compel them to want to know more about your brand, your skills, your mission.

In her presentation, Ms. Parisella will touch on several topics vital to any professionals understanding of social media including:

Find out what's happening in Cantonwith free, real-time updates from Patch.

  • How social networking is impacting the larger culture from politics, to marketing to the job search.
  • How to choose and use the best social networking channels to build your brand or your mission and project it powerfully where it counts.
  • How to boost your networking effectiveness.

And for job seekers, how to drive employers and recruiters to you instead of remaining in the "resume mountain" in their in-boxes.

Whether you're pretty savvy at social networking or a skeptical observer, you'll learn how social networking is transforming our world and how to make yourself visible and attractive to employers. Don't miss it!

Find out what's happening in Cantonwith free, real-time updates from Patch.

PRESENTER: Ms. Parisella is Social Media Director for Teddy’s Peanut Butter and a high-energy marketing strategist and partnership development specialist with 20+ years of success driving revenue growth and achieving leadership in highly competitive markets. Before establishing her own consulting firm, JP Marketing, she served in Marketing Development and Channel Partner Communications at SAP Americas.

Ms. Parisella can be called a marketer with a heart. Her twin passions are civility, which she promotes through Mojo2Go Community Civility Projects, Inc. and through helping non-profits develop partnerships and raise funds through social networking.

The Professional Development Collaborative, Inc. is a 501(c)-3 non-profit education and training organization for professionals in transition who are seeking to grow their skills and utilize their expertise in a professional setting.  Subject matter experts with in-demand skills provide affordable training, while businesses and organizations offercollaborative work opportunities and employment alliances.  The vision of the PDC is to create an organization that grows the skills of highly motivated professionals, and in turn, is an aid to the New England economy. We welcome your help as volunteers, trainers, or employed professionals open to mentoring other professionals.

We’ve removed the ability to reply as we work to make improvements. Learn more here

The views expressed in this post are the author's own. Want to post on Patch?